How to get your products found by customers?
Short answer: Include relevant additional keywords, and lots of them, in your product name. Not as many sales into your online store today as you’d like? How do I know that? I can see that your site...
View ArticleYour dodgy product photos are better than nothing.
Short answer: Take lots of photos and add them to your online store. They don’t have to be Pro; they just have to be big. One thing I’ve noticed is that many online stores only have one product photo...
View ArticleHow to create product descriptions that sell
Your product pages are, in effect, your sales person. And your product page is the one place in your website where your customers will spend the most time. So, make them work for you! A customer will...
View Article20 Examples of Beautiful Product Photography
Product photography plays an important role in sales conversions. If your customer can’t get a clear picture of the product, they won’t know what they’re buying, and are therefore less likely to buy....
View ArticleHow to ruin product photos, instantly.
Unprocessed homemade photos. While the photos on this website were shot by someone who took care to make them look consistent, no effort was made to improve the photos once they were shot. Elementary...
View ArticleEnsure your Product Photos Do Their Job
An enormously important and influential part of your sales process is how you display your products in your store. Think about the millions of dollars that are spent by large retailers such as Walmart,...
View ArticleHow to improve your DIY product photographs
Good quality photos of your products are incredibly important for the viability of your online store. If your customer can’t see what they are buying, they are obviously less likely to buy. But not...
View ArticleHow to Do a DIY Photo Shoot
Set up a DIY Studio Background When you are first building your store you need to focus on getting it up and running so you can start making sales. Initially, until you have proven that you’ll be...
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